Creative & Art Direction
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Beck's Green Box Project

Arne Quinze created an augmented reality-based sculpture to launch the project.

Arne Quinze created an augmented reality-based sculpture to launch the project.

Pre-roll

OOH & print

Augmented Reality

 
 

Beck's - Green Box Project
 

We established a Beck's Arts Program to fund new works in music, art, and design.
To store all of the commissioned work, we created the world’s first networked Augmented Reality gallery.
What started out as site specific gallery locations morphed into making every bottle of Beck's a trigger for the work. 


Augmented Reality by HarmonyPark.
Direction and Photography by Ash Bolland.